Initial Ideas

I have chosen Brief 3, Magazine and Online for my course work. I have chosen this option because I feel there are various types of magazine that haven't been completed before in this TA demographic, for example a magazine aimed at both young males and females.
I feel that it is important to create a magazine that challenges gender conventions, for example dressing a woman in a suit or putting a man in pink. Also, I aim to empower both males and females to not follow stereotypes, and insire them to express themselves in whichever way they want.


I aim to give young males a magazine to read that doesn't only focus on sports and the gym, with the intention of challening conventions of other male fashion magazines. To do so, I plan on making males look classy and sophisticated in high class clothing such as suits and ties instead of gym wear, and plan on using particular camera shots such as low angled shots to make men look important without being sporty.


In order to create a sophiticated, high-class demographic look I am going to search in charity/vintage shops for clothes and accessories to dress up the models I have chosen. The models' hair and make up will be styled accordingly to what they are wearing, keeping the style youthful yet smart at the same time.




Although the target audience is aimed at an AB demographic, the magazine will also feature articles about achieving high fashion in a cheaper way, as the age group is 16-25 therefore many of the readers won't have a large amount of money.


Also included in the fashion magazine and on the website will be articles linked to politcal, social and cultural context as these could be a concern to the target audience as they typically are intelligient and will have an interest in concerns.


Initial Ideas - focus on  both male and female fashion
focus on making males look sophisticated and smart, not just sporty
intend on modelling both male and female fashion together for events such as festivals/parties etc.

Statement of Intent

I am making an advert for the fragrance “Daisy” by Marc Jacobs. The advert will be aimed at young females up to the age of 30. I have chosen to aim at this group of people because I am using a young model to represent youth.

The image I am going to create is going to represent the scent of the fragrance as floral and spring like. I am going to do this by framing the shot with flowers and nature, and have sunlight as lighting. The model is going to be represented as elegant and beautiful in a summer dress, however Bell Hooks might disagree with what the model is wearing, as she believes that women should not be used in adverts to help sales. A preferred reading to the advert may be that the model looks beautiful and elegant, and that the buyer will feel that way when wearing the fragrance.

The background I have chosen represents spring and the beauty of nature as the flowers and grass link to the scent of the fragrance. The background I feel stereotypically targets females as it is very floral and spring-like. The brightness of the image will help create a positive representation of the perfume therefore will make the audience want to buy the product.

I intend on creating a natural feel through the advert with no jewellery and very light make up. This is because the perfume is light and soft. The model is going to be wearing a floaty dress to represent elegance and beauty, without having to show too much skin.

I feel that there are many beneficial places my advert could appear. For example, on social media sites like Facebook, YouTube etc. it will benefit being on social media as the target audience uses these sites. Also, posters and billboards in shopping centres because this is where the product will be available.

Advert Research 2

Background

The background is kept simple to emphasise the beauty of the product and the model. The nude colours represent the foundation as that is the colour of the product, and the shading looks smooth which could represent house your skin will feel if you buy the product.

The Model

The model's eye make up is light and simple so the audience is drawn to the foundation of the model as that is the product being advertised. Her hair is slicked back, this could represent her as a sophisticated woman, which is how woman would want to feel when wearing the product. Her hair being in a ponytail also draws attention to her face and her make up.

Font 

The font is clear and again looks sophisticated, it is in capitals therefore it stands out and is straight to the point. "Chanel" is in a bigger font because that is the brand name. This would also attract younger women as Chanel is a well known name.

Backgrounds for my Advert

          This would be a suitable background for my advert because it is similar to the background on the original advert as the sun is in the same place and there are a lot of the same colours. It links to the fragrance as its floral and represents spring as the sun is coming though at the top of the image.

 I like this background because there are actual daisies which obviously represent the fragrance as it is called Daisy. I think that this would help the audience make the connection of the two, therefore they would want to buy the product as daisy's represent flowers which are stereotypically beautiful.

 

I believe that this background would be suitable as it is framed by the leaves of the tree just like the flowers and grass in the original advert frame the image. I feel that the model would stand out well in front of this background in the centre of the frame as the sun is slightly off centre so it will be seen beside the model.

I feel that this background reaches requirements of the advert because there are daisies used and it is similar to the original as the grass frames the shot. The very background of the image lightens in the middle which I believe would make the model stand out and draw attention to her.

This image would be good to use because it is very floral just like the perfume. The flowers represent nature and frame the shot.



Advert Research 1

Daisy - Marc Jacobs

 

Background

The background links with the brand name “Daisy” as it is very natural as different green and blue tones have been used to create a floral theme. The sun behind the model suggests that it is spring, and that the scent of the perfume is very spring-like and fresh. Also, the sun could represent the boldness of the perfume, encouraging the audience to buy it.

The Model

The model as well is left natural, with light make up and nothing done to her hair. This represents to the audience that the perfume is light and not too strong. The model follows conventions as she is in the centre of the shot, however breaks conventions of perfume adverts, as she is fully clothed unlike stereotypically, most other perfume adverts. The dress the model is wearing is floaty and elegant to represent of women will feel when wearing the perfume.  Bell Hooks, as a feminist, would approve of this, as she is not showing too much skin, however she could still believe that the model could cover up a bit more, as there are other ways to sell a brand. The perfume bottle is also held in front of the model to imply importance.

Font

The font is kept simple and sophisticated to represent the perfume, and could imply that women who buy it do not need a strong perfume to feel empowering. The colour of the font is white which again implies the simplicity and delicacy of the scent. The phrase “The Fragrance for Women” suggests the there is no other fragrance suitable for women, “the” implies that it is the only perfume on sale. This could make women feel compelled to buy it. The size of the font is small compared to the model and the perfume bottle, which suggests the importance of both the brand and the model, as the model is beautiful and natural which represents the scent of the perfume.

Case Study – David Guetta ft. Sia Titanium

Artists not included in music video.

Narrative – story of boy who has supernatural powers and he is running from police trying to capture him. Set in rural village.  I believe that the message behind the story is that it is okay to be different, and it inspires people, particularly a younger audience, to believe in themselves.

Industry – Nothing but the Beat is David Guetta’s fifth album. With many collaborations including Nicki Minaj, Snoop Dogg, Flo Rida, Sia and many more, the album had four top 100 singles. It was released via virgin Records, EMI and Astralwerks.

Audience – the music video appeals to specifically a younger audience, because it is postmodern. Younger people are more likely to enjoy a postmodern music video than older generations because they are more open to traditions changing. Also, the particular music genre appeals to a younger audience, specifically teenagers. Therefore, to appeal to the target audience of teenagers and young adults, the music video has to be up to date. The story also targets a people who feel like a minority as the main boy looks to be alone ad different to an average person. People will relate to this and therefore watch the video.

People that would consider themselves as part of David Guetta’s and Sia’s fandom would also be an audience of the music video. Usually, they would watch the music video more than once because of their love for the artist.

Media Forms – Not only is the music video seen on YouTube, it can be shown on music channels on TV and can be bought from places such as iTunes. The song itself can be bought on places like iTunes, Apple Music and streamed on Spotify and illegally on websites. The song had to be pulled from radio playlists in the US due to the Sandy Hook Elementary School shooting.

The music video is very post modernised (Baudrillard) as it doesn’t follow conventions and breaks traditions of the main feature being the artist. Instead, the main focus is the story of a boy with super natural abilities.

The boy in the music video could represent kids and teenagers around the world who feel like they don’t fit in and feel different to people around them. The boy proves that they are not alone, and can be inspiring as the boy as super powers therefore, other people can be that great too.

The music video is set in a typical, urban town. This signifies that these events can happen anywhere, which again helps younger people not feel alone when they are struggling.

First Photos Analysis

I think that this is one of the bad pictures that I took. I feel that the shoes could be more central. Also, i feel that I should have planned the shot more, as there is unintentional blades of grass in the shot, which have been described as "distracting" in one of the comments. To improve this shot, I should make sure there is no distractions and think about where the subjects are placed.
However, there was some positive feedback in one of the comments where the use of colour was complimented. The colours used were described as "contrasting", as the black and the white stands out on the purple background.

This is one of my favourite pictures that I have taken. I specifically intended on getting a fore-ground, mid-ground, and a background. In this case, the flowers and grass in the foreground, the car and the fence is in the mid-ground, and the sky and trees is in the background. On the other hand, this landscape picture can be slightly misleading. I think this because in one of the comments I received for this picture