Background
The background links with the brand name “Daisy” as it is
very natural as different green and blue tones have been used to create a
floral theme. The sun behind the model suggests that it is spring, and that the
scent of the perfume is very spring-like and fresh. Also, the sun could
represent the boldness of the perfume, encouraging the audience to buy it.
The Model
The model as well is left natural, with light make up and
nothing done to her hair. This represents to the audience that the perfume is
light and not too strong. The model follows conventions as she is in the centre
of the shot, however breaks conventions of perfume adverts, as she is fully
clothed unlike stereotypically, most other perfume adverts. The dress the model
is wearing is floaty and elegant to represent of women will feel when wearing
the perfume. Bell Hooks, as a feminist, would
approve of this, as she is not showing too much skin, however she could still
believe that the model could cover up a bit more, as there are other ways to
sell a brand. The perfume bottle is also held in front of the model to imply
importance.
Font
The font is kept simple and sophisticated to represent the
perfume, and could imply that women who buy it do not need a strong perfume to
feel empowering. The colour of the font is white which again implies the
simplicity and delicacy of the scent. The phrase “The Fragrance for Women”
suggests the there is no other fragrance suitable for women, “the” implies that
it is the only perfume on sale. This could make women feel compelled to buy it.
The size of the font is small compared to the model and the perfume bottle,
which suggests the importance of both the brand and the model, as the model is
beautiful and natural which represents the scent of the perfume.
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