Masthead

I have decided to call my magazine "Valeo" as it means "thrive" in Latin. I have chosen a translation of this word because thrive is a word that means success and to do well. This links to the magazine I intend on creating as it targets a high class demographic who are likely to be attending college/university or finished degrees. Thrive can also imply how the fashion choices in the magazine will look on readers, as the models will be considered as "thriving" in the styles as they will be highly fashionable and classy.




Masthead font ideas:

 

I like this sans serif font (castellar) as its classy and is bold as it has a shadow effect. I also feel that all capitals brings more class and is more eye catching.

This font (Lucinda Console) is very bold which links to the concept of courageous fashion choices which my magazine will have, however I feel that the sans font has less of a classy feel than serif sans font as it is not associated with intellectuals.