Niche Mag Analysis (My Horse)

At the top of the page is the mast head, “Your Horse.” This is expected by the reader and always appears on the front cover no matter what, therefore it is a convention. The font is large and stands out as it is placed on a pale blue background. Also, part of the masthead is covered by the image, however this is not a problem because subscriber’s of the magazine already know what the magazine is called.  

The splash “Hack with Confidence” is appealing as again it is in a white font which stands out on the pale green/blue background. Also, the bold font represents the article as it is about hacking with “confidence” therefore the font is big and eye catching, which can be interpreted as “confident” and making a statement.

Below the headline, there are subheadings. These are important as it gives the reader the chance to know more about the article without turning to it. This way, the reader can read on if they know that they are interested in the article.

The large image follows conventions as it fills the majority of the page and the horse is looking directly at the camera. The large image of a well-groomed horse attracts readers interested in horses as it is mainly the first thing readers will see. The image represents the horse as a very well cared for and looked after animal. This "concerns" the reader as they will want their horse to look that way and targets an audience who oown horses and are wealthy. Also, the horse’s ears overlap the mast head, which imply that the horse has more importance than anything else on the page. The horse looks friendly and happy as it’s ears are forward, which will attract the audience because it gives the magazine an approachable feel.

The colours behind the horse are very natural and light. The use of outside colours links with horses as they are kept outside, and they are light to imply that the magazine has a positive outlook on horses, urging people to buy it. 

There are off leads on the frontpage. Many of the headings of the off leads are in yellow. This colour is bright and eye catching, which makes the title’s stand out and brings attention to them.

Also, the name “Charlotte Dujardin” is written in yellow and has a blocked black background for extra emphasis. This will appeal in particular to fans of Charlotte Dujardin, and will bring a bigger audience to the magazine because people who know who she is will want to read about her and her views. The headline is in red to stand out from other headings throughout the page. Here there is also a picture of her riding a horse, this helps readers who don’t know who she is understand what she does. 

At the very top of the cover is an advert for a competition for a horsebox. This will appeal particularly to horse owners, therefore will increase sales. The advertisement is separated from the rest of the cover by a red box which is a bright and bold colour. This clearly get the audience’s attention. 

Overall, I think the magazine is aimed at middle/upper-class people. I think this because the magazine is obviously aimed at horse owners who stereotypically have a lot of money. Also the price “only £3.99!” is quite expensive, therefore aimed at a higher class audience.