History of Bauer:
“Bauer Media UK is an entertainment
network of iconic, multi-platform brands.
The business became part of the Bauer
Media Group, Europe’s largest privately-owned media group, in 2008. Founded in Hamburg
in 1875 and now in its fifth generation of family ownership, the Bauer Media
Group operates in 19 countries including the UK, Germany, Poland, Australia,
New Zealand and the USA and has 11,000 employees worldwide.”
Home Page:
At the centre
of the home page, there is a cross media convergence with the use of a
slideshow. This will appeal to a younger audience in particular because it is
eye-catching and the colours used in the pictures and fonts are very bright and
vibrant. Also, with it being in the centre it draws immediate attention to the
viewer as it is one of the first things to be seen. This is a good place to
have advertisements, as it is easily seen and there is opportunity to have more
than one medium in this area. 
Bauer appeals
to niche audiences, as it supports smaller businesses, for example radio
stations. This gives smaller radio stations a chance to get recognised and to
gain more listeners.
Below the
slideshow, there are many articles below the title “Latest News.” The articles
all cover different genres and styles, for example news on the “car awards
2018” and fashion. This keeps the website interesting and attracts loads of
different types of viewers. However, each article all ties in together as
entertainment. 
Towards the
bottom of the page, there are links that take you to other parts of the
website. The links are brightly coloured boxes, therefore immediately draws attention
to them. The writing in them is also bold and easy to read.
The “Match Our
Audience to Your Brand” section takes you to a page where there are many different
links are for other radio stations and companies. This makes it very easy for
the audience of the site as they can browse through all radio stations Bauer
have to offer. There is a range of different genres here which will attract diverse
types of audiences. This shows that Bauer isn’t aimed at one particular genre,
and its aim is to please different types of audiences.
For example,
when you click on the link for “Kerrang!” there is text explaining what the
company is and what they do etc. This is useful for users of the website who
want to learn more about the company, and also interesting for existing fans. There
is text on Kerrang! Radio station, their website and TV channel, along with
pictures of examples and artists broadcasted on these media forms.
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