Initial Ideas

I have chosen Brief 3, Magazine and Online for my course work. I have chosen this option because I feel there are various types of magazine that haven't been completed before in this TA demographic, for example a magazine aimed at both young males and females.
I feel that it is important to create a magazine that challenges gender conventions, for example dressing a woman in a suit or putting a man in pink. Also, I aim to empower both males and females to not follow stereotypes, and insire them to express themselves in whichever way they want.


I aim to give young males a magazine to read that doesn't only focus on sports and the gym, with the intention of challening conventions of other male fashion magazines. To do so, I plan on making males look classy and sophisticated in high class clothing such as suits and ties instead of gym wear, and plan on using particular camera shots such as low angled shots to make men look important without being sporty.


In order to create a sophiticated, high-class demographic look I am going to search in charity/vintage shops for clothes and accessories to dress up the models I have chosen. The models' hair and make up will be styled accordingly to what they are wearing, keeping the style youthful yet smart at the same time.




Although the target audience is aimed at an AB demographic, the magazine will also feature articles about achieving high fashion in a cheaper way, as the age group is 16-25 therefore many of the readers won't have a large amount of money.


Also included in the fashion magazine and on the website will be articles linked to politcal, social and cultural context as these could be a concern to the target audience as they typically are intelligient and will have an interest in concerns.


Initial Ideas - focus on  both male and female fashion
focus on making males look sophisticated and smart, not just sporty
intend on modelling both male and female fashion together for events such as festivals/parties etc.