Thursday, 12 July 2018

Research 3: Fashion Magazine Front Cover Teen Vogue and Brand Identity

It is important that magazine front covers have synergy and a brand identity. This front cover in particular has created synergy from the colour of the models clothing. For example, a lot of shades of pink and white have been used for the fonts and puffs in order to link to the picture. The masthead has been created the exact same through all magazines, however the colour of the masthead changes accordingly to how the model is dressed. This is something I would like to take into consideration when creating my front cover, as I like how the fonts and colours have been decided after the picture was taken.

Brand identity is created here as this implies that Teen Vogue magazine is the "best." Having an off lead entitled "best of beauty" suggests that Teen Vogue articles only discuss the very best of fashion and styles, encouraging people to buy the magazine. This helps to create brand identity as this is now what readers of the magazine expect, to be updated on the latest and greatest fashion trends.









This clearly targets a younger audience as it specialises in social media which is typically something associated with teenagers. The use of alliteration in a bigger, bolder font works here as it gives the reader a taste of what the off lead is about.






















This front cover has inspired me to create synergy between the model and the fonts around the photo. I have also decided that I will use the same masthead and fonts on my website that I am using on the magazines, with the only difference being colour.





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