Research 5: Fashion Website Grazia

At the top of the website there is the masthead and then links to different categories of news and articles, similar to Teen Vogue. However, unlike Teen Vogue the first category is fashion, which would lead the audience to believe that Grazia's main focus is fashion, not gossip and celebrity. There are icons of social media, encouraging the audience promote the magazine and website on social media.

The first feature on the website is fashion related and the heading engages the audience with the use of second person. I would like to use an article like this on my website as it is interesting for the viewer and helpful. The colour yellow contrasts to the black and white theme, therefore stands out.

Further down, past the fashion story are more links to articles on celebrities and gossip. This implies that readers are not only interested in fashion. Also, it is clear that Grazia is aimed at an older generation as the focus of the stories are about older celebrities.

Grazia also keeps fashion and beauty as a main focus however by the use of articles. For example, here besides the gossip story is a link that focuses on beauty.