Website

My website address is: https://coulsonlucy25.wixsite.com/valeo

Home Page:

fashion page:

October Magazine

September Magazine

Research 6: GQ Website

The GQ website has a black and white colour scheme, no other colours have been used which I will need to take into consideration as my magazine/website will be aimed at both men and women. Next to the search bar is a follow option which gives the audience the availability to follow GQ articles.

The links to the articles however are very hard to read due to the choice of font colour and the background image. From this I have learned to choose background images and fonts wisely. Also, from this I realised that there are sport articles unlike other women's magazines. Sport news is something I will need to include in my magazine to interest a male audience.

I find this picture and link interesting as it is second person, targeting the audience directly. The picture links to the article as many browns and dark greens have been captured, which are autumnal colours.

Mentioning of expensive brand names such as Gucci and Rolex represent GQ as a high class magazine for richer men.

Research 5: Fashion Website Grazia

At the top of the website there is the masthead and then links to different categories of news and articles, similar to Teen Vogue. However, unlike Teen Vogue the first category is fashion, which would lead the audience to believe that Grazia's main focus is fashion, not gossip and celebrity. There are icons of social media, encouraging the audience promote the magazine and website on social media.

The first feature on the website is fashion related and the heading engages the audience with the use of second person. I would like to use an article like this on my website as it is interesting for the viewer and helpful. The colour yellow contrasts to the black and white theme, therefore stands out.

Further down, past the fashion story are more links to articles on celebrities and gossip. This implies that readers are not only interested in fashion. Also, it is clear that Grazia is aimed at an older generation as the focus of the stories are about older celebrities.

Grazia also keeps fashion and beauty as a main focus however by the use of articles. For example, here besides the gossip story is a link that focuses on beauty.

Research 4: Fashion Website Teen Vogue

At the very top of the website is the masthead, which links to the website links below as the same shade of red has been used to create synergy. The first link is "news and politics" which implies that the main focus of the magazine is not fashion and is aimed at smart young people who care about news and politics. The links "fashion" and "beauty" are expected as Teen Vogue is a fashion magazine, however it is clear straight away that there is a wide range of features on the website which will appeal to a wider audience.

There is also an option to like Teen Vogue on Facebook crosses media platforms and widens audience's interaction with the magazine.

The first main articles you see on the Teen Vogue website are not fashion related, however are focused more on gossip. Each heading is categorised under a news type, for example "entertainment" or "TV." The fonts and colours used match the masthead to create synergy throughout the page. Target age group has clearly been taken into consideration as the articles are aimed at the younger generation, as there are articles about celebrities popular with teenagers and TV shows aimed at teens.

The first actual fashion heading on the website is a few articles down and again focuses on a popular celebrity. Also, the "yellow thigh high boots" the article is about are not shown in the picture, leading the audience to click on the link them and find about more.

Once clicked on the link, the text is fairly informal, for example "she has pretty much solidified the..." This also supports the fact that teen vogue is aimed at a younger generation.

On the side of the text are social media icons. It is important that in this day and age that these are included as social medias such as Facebook and Twitter are big platforms to promote the website on. The icons are easy to locate and use for the audience, therefore it is more likely that users will share the news story.

Teen Vogue includes cultural contexts on their website as a Muslim model is promoted and her story is shared in an article. The whole concept is called "I am America" and portrays equality which also can educate teens and the younger generation.



Masthead

I have decided to call my magazine "Valeo" as it means "thrive" in Latin. I have chosen a translation of this word because thrive is a word that means success and to do well. This links to the magazine I intend on creating as it targets a high class demographic who are likely to be attending college/university or finished degrees. Thrive can also imply how the fashion choices in the magazine will look on readers, as the models will be considered as "thriving" in the styles as they will be highly fashionable and classy.




Masthead font ideas:

 

I like this sans serif font (castellar) as its classy and is bold as it has a shadow effect. I also feel that all capitals brings more class and is more eye catching.

This font (Lucinda Console) is very bold which links to the concept of courageous fashion choices which my magazine will have, however I feel that the sans font has less of a classy feel than serif sans font as it is not associated with intellectuals.